*** Here Is A List Of Some Of The Best Domain Name Resources Available ***NEW YORK, NY – There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason.
Some changes you may have noticed such as:
- The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact match keywords in the URL, for that reason by itself.
- The Domain Age Myth: Which is actually – now – finally a myth, where Google will give credit to a domain simply because of how old it is. Goodbye. See-ya-later. Godaddy and all these drop catchers auto-renewing the domain name before the clock strikes 12 ruined all of that. Google’s hip to this and most other tricks now.
- Link Building through Acquisition: The process of buying expired domains to acquire their back-links; this probably still works with Yahoo and Bing because they are still fumbling around, but Google is too smart for this now, and this will probably hurt you rankings instead of help you now.
- Ad Revenue Shares Down: Publishers are, and have been for years, seeing declining revenue on both parked pages and developed sites as multiple changes take hold including ad blockers, mobile issues, AMP preferences, lower shares for publishers and more – as well as ads being displayed more on search habits and/or user interest and less on content, making predictions for earnings even more difficult, not to mention less likely.
These above changes are just a few things that have contributed to declining domain name values, especially in the wholesale market such as domain name forums; but there are more. These are just some examples of why you are seeing domain names on drop lists that were once sold for very large sums of money. It’s all just nonsense now.
We’ve also got much more choice in domain alternatives now (with new gTLDs – even if you personally do not like them, many people do), and some of that old money which was spent on .com (and other legacy domains including .net and .org) domains is being sprinkled around.
So here are the three new reliable ways to know you’ve got a great domain name:
- The domain name is a single word or super-premium domain name, in a high commercial value niche, and it will immediately lend credibility to any business using it. In other words, it will boost sales immediately just by having it and using it, rebranding the business with it.
- The domain name is actually making money, and I mean profit, so it’s basically, worth, 12, 24, 36 times whatever it is making, depending on how easy it is to keep the gravy train running. It’s worth money because it is making money, and it’s worth more if the business behind it isn’t going to evaporate and isn’t entirely dependent on search engines.
- The domain name is receiving lots of web traffic, preferably type-in traffic, but any traffic which will not easily evaporate and is of similar interest or commercial value, is good, may help sales or stats, and is valuable.
So that’s it folks. There you have it. That’s why Estibot tells you a domain is worth $17,000.00 (based on the norm) and Sedo suggests you list it for $940.00 (what someone will actually pay you for it). Gone are the days when domains are sold for what they might or could be one day. Domains are hard work because they need to be developed into great web businesses. They do not just top the search engine charts for no reason anymore. They need a good business model behind them. And people actually have to appreciate the service the site provides, because GOOG can tell.
Domains are now sold for what they are, providing right now, or what they can immediately provide to a bottom line once acquired. If the answer is Zero, that is exactly what the domain is worth.
Happy Appraisals
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
Hello John,
Not everybody is aware of the current state of the Institutional Private Placement Non-Diclosure side of the business. The way the markets are progressing they are getting more interesting. With all the disruption going on with some of some of the largest Tech. cos. and International Interests , there is a developing awareness and appetite for Franchise quality ( .COM Equimoditty Platform Assets = emerging Asset Class ) Intellectual properties. In our observations the top 10 Sales are still to come. Time frame Window = 5 years. Hint : The top Sales will not be Direct Navigation Type names, which are currently coveted.
As you know, ( .COM Equimoditty Platform Assets ) are strategically Superior (TAX SHELTERS ) whose multiples compound Internally without Cash infusions. They are the purest TAX SHELTERS to ever come on the scene. GoDADDY squanders these invaluable Assets by adding them to their partners Google/Alphabet Platform. This Strategic Blunder, will expose both Google/Alphabet and GoDaddy as Clueless Obstructors of Online Business Expansion along with Ruthless disregard for Newbie Online Businesses. They are under Int’l Probes to be revealed Soon. AVOID BOTH or suffer the Consequences.
Be sure to read this : https://www.marketwatch.com/story/australian-regulator-to-investigate-facebook-googles-impact-on-local-news-2017-12-03
Be sure to read this : https://www.marketwatch.com/story/missouri-opens-investigation-into-googles-business-practices-2017-11-13
Be sure to read this : https://www.huffingtonpost.com/entry/google-monopoly-antitrust_us_59a974eae4b0b5e530fe27dc
It is absolutely crucial to understand that these are out in the open, the ones to be revealed will inflict lots more Damage. Blogs supporting these companies, Will become Collateral Damage.
Everyone who wants to know whats really happening with GoDaddy will want to read our article on LinkedIn :
( The Google/Godaddy Duopoly Trillion $ ShakeDown of U.S. Online Businesses.)
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
(Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist)
(Licensed CBOE Commodity Hedge Strategist) (Domain Master )
http://www.UseBiz.com
Hello John,
Google/Alphabet – ( Minus ) – (.COM Equimoditty Platform Assets ) = (Total Failure ) JAS
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )
Been thinking a lot about this as well. In my opinion vast majority of brandable, one word .coms depend upon a strong economy and cheap gov money. Ultimately domain investors are looking to resell these types of domains to deep pocketed corps, not develop them into businesses.
One and two keyword .coms that have clear commercial purpose (e.g. Exact match product) are in a different category because they can immediately lower marketing costs and increase conversions without having to spend money to “rebrand”, especially via microsite strategy along w/primary domain. These domains are probably not as dependant upon cheap gov money and economic expansion.
Hello John, (please do not edit)
Each ( .COM Equimoditty Platform Asset ) is totally a One of a kind Entity, that has no equal or peer. JAS
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
(Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist)
(Licensed CBOE Commodity Hedge Strategist) (Domain Master )
http://www.UseBiz.com
I only edited your comment to combine them. You posted six (6) comments one after the other and this site ranks stories based on comment count so please try your best to write all of your commentary on an article in a single comment unless you are responding to a response. Thank you!