PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
An Unbiased New gTLD Case Study is Coming; Not Sponsored, Supported or in Anyway Influenced by Any Registry
NEW YORK - I'll have an interesting new gTLD case study coming in the next few days to a week or so. It’s going to be great, because I think it’s going to work. I think the position of the website in Google is going to improve greatly by doing nothing else but changing the URL to a new keyword rich gTLD. If I'm wrong I will have wasted another $150 on gTLDs, but either way I will learn and so will you. Now if you follow my updates you will be aware that I am usually more of … [Read more...]