FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Kentucky Man Who Sold City Site Network for $2.3M In 2014 Selling for Second Time
PROSPECT, KY – It’s not often that a seller gets the opportunity to off-load the same portfolio twice, especially when the sales price is north of $2M, but that’s exactly what is happening with Clark Scott’s “Hello Earth” city site network and its computer software system as well as a U.S. federal trademark for “HELLO EARTH” – all assets of “Hello Earth LLC.” I recently connected with Clark where we discussed the long and interesting history of his unique network of city … [Read more...]
Domainer? Here’s One “Hyphenated” Domain Success Story You Will Enjoy
PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
How Google Became the Most Popular Search Engine; Eyes on Innovation
NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]
Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?
NEW YORK, NY – Popular privacy search engine DuckDuckGo.com, might just be quacking all the way to the bank with its latest [potential] acquisition, Duck.com, according to name server and domain registrar details pointed out by domain industry website DotWeekly.com. It is important to note that this is just speculation at this time, but knowing that the privacy based search provider has been eyeing the domain for some time, specifically saying that it creates confusion … [Read more...]
From $132 to $100M: Was YellowPages.com The Smartest Domain Name Grab Ever?
NEW YORK, NY – Back in April of 1996, Dane Madsen registered YellowPages.com, an idea that popped into his mind after being demanded to come up with ad-copy for one of his firms clients, Sprint, who was rushing to be included in the next issue of the print Yellow Pages book; back then if you missed the deadline, you needed to wait an entire year for your business to seemingly exist. At about the same time, Dan was told about a company called “Network Solutions”, which … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
An Unbiased New gTLD Case Study is Coming; Not Sponsored, Supported or in Anyway Influenced by Any Registry
NEW YORK - I'll have an interesting new gTLD case study coming in the next few days to a week or so. It’s going to be great, because I think it’s going to work. I think the position of the website in Google is going to improve greatly by doing nothing else but changing the URL to a new keyword rich gTLD. If I'm wrong I will have wasted another $150 on gTLDs, but either way I will learn and so will you. Now if you follow my updates you will be aware that I am usually more of … [Read more...]
The “Super Secret” to Appraising Your .com Domain Name for 2018 and Beyond
NEW YORK, NY - There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason. Some changes you may have noticed such as: The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact … [Read more...]
Should You Support Net Neutrality? Yes or No? Internet Content Discrimination
Layman Terms: Net Neutrality rules prevent "Internet Content Discrimination" NEW YORK, NY - There are probably many people out there who hear about this Net Neutrality debate and do not know which way to lean on the issue, or they are simply not sure if they would be better off supporting it, or if they would be getting duped if they didn't. I wanted to details some very simple examples of what the Internet would be like with no Net Neutrality, which we do … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
The Disappearing Act of the Web’s Best Web Directories; Where Are They Going?
NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]