In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
How Google Became the Most Popular Search Engine; Eyes on Innovation
NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting "World Wide Web" was from colleges and universities. With the growth of this vast amount of information came interest in a better way for finding things which birthed some of the webs very first search engines, many of which you’ve likely never even heard of. Some who used the Internet at that time might be more likely to remember more … [Read more...]
What Is Web Site Hosting and Why Do I Need It? Seems Like A Monthly Rip Off
NEW YORK – Once in a while I come across a person, customer or prospect that doesn’t understand what website hosting is and why they might have to pay for it. They seem to feel that hosting is some unknown, unexplained add-on which seems confusing at best or a rip-off at worst. The particular people seem to think a website just 'exists' out there on the Inter-webs or are somehow part of the World Wide Web; they have trouble understanding what website hosting is and why … [Read more...]