WASHINGON, D.C. - Senator Elizabeth Warren (D-MA) is claiming that internet domain registrar Verisign is a “monopoly” and is subsequently demanding that an antitrust investigation be carried out against the company. Working in conjunction with Rep. Jerry Nadler (D-NY), Warren sent a letter last week to the National Telecommunications and Information Administration (NTIA) that accuses the top-level domain (TLD) market of being tightly controlled by Verisign, whom she claims … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]