Google Panda is the Google algorithm that specifically attempts to improve the relevance of search results. While the Penguin algorithm focuses more on link quality, Panda is still very important and focuses on content quality. The standards Google uses in Panda are, like its namesake, fairly black and white. 10 Ways Google Determines Content Quality 1 ) Links: Especially from recognized "authority" sites within a particular niche are an important indication of content … [Read more...]
Study: “Social Signals” Boost Organic Search Engine Rankings
Just over a year ago in February of 2011 I did a post on "social media" and "social signals" called Social Media 101 “Algorithmically Speaking”. The post detailed how social media was a necessary component of search marketing and how "social signals" likely effected search engine rankings, if not at that time, would soon thereafter. The idea, at least publicly, that social signals could or would influence rankings began a while back in 2010 but the buzz has grown … [Read more...]
Authorship: Hooking Up Your Site with Your Google+ Page and YOU
I’m jumping right on the bandwagon with all of this Google+ stuff and advising others to use it without much hesitation because I’m pretty certain I know where it’s all going; I posted about it last year in fact. Google will use the power of its intermingling services to compete and possibly beat Facebook.com and other fast rowing social networks by rewarding sites which participate - with better rankings on Google. That’s the game at play, and a winning strategy for the … [Read more...]
Social Media 101 “Algorithmically Speaking”
A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS: - FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff anyway? I just want to rank higher, isn't link building enough? Well, do you want the honest answer? No it isn't - Not necessarily anymore.... If you want to be even better and rank higher than your competitors it's a good idea to make sure you're covering every base and doing what they might not know about … [Read more...]