WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
FIASCO: Multiple Squarespace Domains Hijacked After Security Loophole Exploited
NEW YORK, NY - Last week, multiple organizations with domains registered with Squarespace had their websites hijacked by hackers, with most of the instances primarily targeting cryptocurrency-based businesses, such as Celer Network, Compound Finance, Pendle Finance, and Unstoppable Domains. The hijacks took place between July 9 and July 12, and involved Google Domains assets; Squarespace had purchased the Google Domains service in June 2023 – along with approximately 10 … [Read more...]
Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions
At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Google’s New “.meme” Top-Level Domain Allows Users to “Express Themselves”
MOUNTAIN VIEW, CA -For anyone who wants to add an element of silliness to their website address, Google Registry is giving them the opportunity to do so with the release of the new top-level domain “.meme.” While a meme is classically defined as “an idea, behavior, style, or usage that spreads from person to person within a culture,” in recent years popular culture has put a slightly different spin on the phrase, using it more to identify an amusing or interesting … [Read more...]
Twitter Competitor Bluesky to Start Selling Custom Domains to Remain Ad-Free
SEATTLE, WA - In the shadow of the impending launch of Meta’s new Twitter competitor, Threads, another rival of the microblogging social media platform – Bluesky – announced on Wednesday that it has acquired $8 million in new funding in addition to implementing a new change to their business model- selling custom domains in a bid to keep the service ad-free for its user base. In a blog post, Bluesky noted that they had raised additional seed funding following its … [Read more...]
Lawyer Says, “Shadow Group” Setup Website Proposing Assassinations
WASHINGTON, D.C. – A website that was online only a few days published the identities, including email and home addresses of various Republican and Democratic leaders as well as related employees of people the site claimed are responsible for “aiding and abetting the fraudulent election” against President Trump. The site, which has now disappeared, listed the personal details, including maps to the homes as well as headshots of the individuals inside crosshairs with an … [Read more...]
Global Epidemic Will Lead To Unusually Good Time to Buy Domain Names
PALM BEACH, FL – If you have been sitting on the sidelines wishing you had gotten into domain names sooner, now will be a very good time to jump in. Why? Because its going to be a very good time to buy domains – even better than it’s been these last few years. Yes, many know that it has been a buyers’ market for a while now and it’s going to get even better (for new comers and buyers). Here are just a few reasons why it’s been a buyers’ market: Parking revenue … [Read more...]
FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes
PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]
NYT Highlights Sealed Auction of Domain “Democracy.com” Via Heritage Auctions
UPDATE 11/4/2019: Auction for Domain Name “Democracy.com” Extended to November 7th Closing PALM BEACH, FL – What could possibly be better than being the auctioneer of a generic, super premium .com domain name like Democracy.com? Having that same opportunity with it being covered by the New York Times. That’s what’s happening with Democracy.com, a super premium generic domain name which is being offered for sale in a sealed bidding contest held by Heritage Auctions, … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
Coconspirator Faces 20 Years in Prison Over Scheme to Steal Domain Name at Gunpoint
CEDAR RAPIDS – A man who owned a social media company and planned to steal an Internet domain name by force was convicted last week and faces 20 years in prison. According to CNN, a jury found Rossi Lorathio Adams II guilty for hiring his cousin to break into a house in Cedar Rapids and force the transfer of an Internet web address by its current registrant at gunpoint. Adams cousin, Sherman Hopkins Jr., was charged with first-degree burglary, first-degree robbery and … [Read more...]
Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less
NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]