FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]
UK Print Yellow Pages to Cease in 2009; Are US Based Yellow Pages Soon To Follow?
NEW YORK, NY – Yell, publisher of the UK’s Yellow Pages, announced that, due to consumer demand and general lack of need or use, they will cease production of their print phone books as of January 2019 after annually releasing them for over 50 years. The shift in business strategy, Yell officials said, is due to a corresponding shift in consumer use of online phone directory options over print, as well as a growing concern among the general populace over the negative … [Read more...]