Who knew a Penguin could be so deadly? Losing your traffic and search positioning on Google is bad, real bad. Showing up on Bing or Yahoo near the top of search is just sort of cool, but it doesn't really make much difference to your business. Sure it might make you feel all warm and fuzzy inside seeing you up at the top there, but even competitive terms, year over year, don’t seem to yield much traffic. Google, on the other hand, makes or breaks your business, … [Read more...]

Never before has there been a negative factor when it comes to hypertext links, until now. On or around April 28th 2012, Google released its latest algorithm update dubbed “Penguin”. This update was specifically targeting web sites which  have characteristics indicating they have used  tactics to build what Google refers to as “artificial” or “unnatural links” pointing to them. Web sites which are deemed to be using methods of generating what Google feels are “unnatural” or … [Read more...]