BELLEVUE, WA. - Domain name registrar and registry services provider Identity Digital officially took over the management and marketing last week of the internet country code top-level domain (ccTLD) .AI for the Government of Anguilla, a British Overseas Territory in the Caribbean whose ccTLD has gained considerable popularity in recent years with members of the artificial intelligence community. For years the small island country has been reaping a profit from the rising … [Read more...]
Domain Names as Digital Real Estate: The Parallels of Scarcity and Value
PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]