MENLO PARK, CA - Meta, the parent company of Facebook (which changed its corporate name in October 2021 to align with its vision for the "metaverse"), has acquired the domain "Threads.com" for its X (formerly Twitter) competitor, Threads. Originally, Meta launched the service using the domain "Threads.net" due to the prior ownership of Threads.com by another company, which was running a cloud-based team communications platform. In June 2024, the company that owned … [Read more...]
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]