PALM BEACH, FL - On Friday, the U.S. Supreme Court agreed to consider whether the addition of “.com” to a generic word or phrase can be trademarked when it reviews “United States Patent and Trademark Office v. Booking.com B.V.” on Docket No. 19-46 with the United States Court of Appeals for the Fourth Circuit. The issue has reached the highest court in the country after lower courts reversed the decisions of the U.S. Patent and Trademark Office ("USPTO") and Trademark … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
Panels Consistently Find That “Domain Investing” Is Legitimate Bona Fide Offering
PALM BEACH, FL – Upon reading recent news from “Neus News”, I stumbled onto an interesting find where Howard Neu, a long-time attorney for the domain name industry, was representing a domain owner in a case where Oath Inc. (now Verizon Media), the company that purchased Yahoo! related assets in 2017 for $4.83 billion, claimed the domain name “YMobile.com” was infringing on Yahoo! related trademarks such as “Y”’ and “Y!”, as well as “Y Mobile” (although Y Mobile is only held … [Read more...]
Google Trends: Past Five Years in Review
NEW YORK, NY - Google Trends is a tool provided by Google which allows you to review what words, phrases and terms are trending and measure their popularity based on what people are searching for on Google.com. Users can sort and review search history based on region, dates and time periods as well as view top lists within certain categories of content types. Below is a list of what keyword and keyword phrases were trending for the past five years from 2017 to 2013. These … [Read more...]
You ‘Need Not’ Register A Domain to Keep Your Company ‘Tag Line’ or Slogan Safe
NEW YORK, NY – You might not need to bother registering a domain name to keep your brands tag line or slogan safe from violators – at least, that must be the general consensus within the industry as nearly none of the 200 company slogans and tag lines I’ve examined have done so. To my surprise, just a few have thought that registering their catchy phrase in a .com name is worthwhile. Below are a few of the companies which have their tag lines and trademark terms registered … [Read more...]
More Than Great Start to Getting Handle on Google’s RankBrain Algorithm
The new Whiteboard Friday from Moz went over RankBrain, Google's new ‘algorithm’ to adjust, its ‘algorithm’. The concept discussed RankBrain being more designed to evaluate the actual query, while the normal algorithm we’re all used to is designed to evaluate the pages which are returned as results. This is why you can't just optimize your pages for keywords and key phrases like the good ole’ days; you need to first determine how "user intent" could effect a query, change … [Read more...]
Google and Content Evaluation: It’s Not Just Words and Phrases; It’s About User Intent
If you thought Google's content evaluation processes were complicated in the past, this is a great video to watch; it will bring you right up to date with the insane level of evaluation which is being used today. These evaluation processes are "likely" what Google uses when trying to figure out if your content is, for the most part: A) Valuable B) Accurate C) Authoritative, and D) A good match for a particular query. The video, by Moz owner Rand Fishkin, … [Read more...]
Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]