PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]
FBI Shutdown Prolific Ransomware Group “Radar/Dispossessor,” Domains Seized
WASHINGTON, D.C. - The FBI has announced they have shut down a prolific ransomware group known as “Radar/Dispossessor” and seized multiple internet domains and servers utilized by the cyber threat actors, reportedly headed up by an individual known by the code-name “Brain.” As part of the FBI’s enforcement actions, they have dismantled a plethora of servers utilized by Radar/Dispossessor to carry out their ransomware attacks, including three in the United States, … [Read more...]
Popular Question: “If I Build My Website on Shopify Who Owns My Website?”
FLORIDA: I get this question quite often and it's pretty important to know the difference. I've discussed a bunch of similar issues with domain and site ownership in my book Mastering Your Website. If I build my website on Shopify who owns my website? Technically, you will own the website you build on Shopify, even though Shopify provides the platform and tools to create and run it. The keyword here is platform. Here's a breakdown: It's important to distinguish … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]