PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail
PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes. The catalog is Amazon's 2019 "Ultimate Wish List for Kids" available online at: https://www.amazon.com/holidaytoylist/ While a surprise when received, the delivery is … [Read more...]
What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?
PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best explanation … [Read more...]
Buyer of Record-Breaking Domain Sale, “Voice.com”, Ordered to Pay $24M SEC Fine
PALM BEACH, FL – On May 30, 2019, the domain name “Voice.com” was sold in a record-breaking all-cash transaction that has officially gone down in the history books as the highest valued domain name sale ever on record when Blockchain company “Block.one” purchased the .com web address from MicroStrategy Incorporated (Nasdaq: MSTR) for $30,000,000.00. The sale lit-up the domain industry when it was announced in June of this year in a MicroStrategy press release. Domain … [Read more...]