PHOENIX, AZ - With the boom of the artificial intelligence (AI) revolution the talk of the technology industry – both for good and bad – the demand for the .AI domain has skyrocketed. Originally an obscure country code top-level domain (ccTLD) for the small Caribbean island of Anguilla, it has spiked in popularity with tech companies looking to cash in on the AI craze, making it one of the most popular extensions out there currently. That being said, the US-based GoDaddy … [Read more...]
Sensational Spelling: Variants on Generic Keyword Domains Growing in Popularity
WEST PALM BEACH, FL - At this point, the Internet has been around for a while, and there are countless number of domain names out there that have been snapped up for nearly every conceivable purpose. With that being said, an ever-growing number of legitimate brand name domains have been snapped up, giving rise to the growing popularity of alternate spellings of well known, generic, business-related keywords for domains, known as “sensational spelling.” Sensational spelling … [Read more...]
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
Unstoppable Domains Introduces AI to Create Secure Digital IDs for Crypto Users
SAN FRANCISCO, CA – Unstoppable Domains, a company that offers blockchain-based domain names – such as .zil or .crypto – announced this week they have adopted the use of artificial intelligence (AI) in order to help “enhance the user experience” by allowing customers to utilize the growing technology to help craft “digital identities” for their “personal brand.” Unstoppable Domains COO Sandy Carter noted that all users have to do is provide some very basic material, either … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
What Is Geofencing And How Does It Work?
FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Murder.net Gets A New Cover for “Explicit Content, Reader Reviews,” #Creepy
PALM BEACH, FL – Back in January of this year, I released “Murder.net - Countdown to The Next Nightmare: The First Fiction Horror Story Based Entirely On An Internet Domain Name.” What started out as just a way to make a cool domain name, well - a little cooler, is being improved upon for retail sale as I finally get around to the grueling marketing process which includes production in multiple formats (Print), (Kindle) (Audio-book) and sending copies out to review … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail
PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes. The catalog is Amazon's 2019 "Ultimate Wish List for Kids" available online at: https://www.amazon.com/holidaytoylist/ While a surprise when received, the delivery is … [Read more...]
What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?
PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best explanation … [Read more...]
5 Years In, Where Are “.NYC” Domains Now? Landrush Registration Opened Oct., 2014
PALM BEACH, FL – “.NYC”, it’s called “The Official Web Address for New Yorkers”, and a top level domain name which is restricted to being registered only by “lawful” residents and/or businesses within the New York City area (the five boroughs). The slogan of being the “Official” web address of the City its named after isn’t just fluff marketing material either; it actually is, The Official URL, according to NYC.gov. The legal entity-registry is recorded as “The City … [Read more...]
FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes
PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]