PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]
Exact Match Domain Names Yielding “Free Ticket to Ride” Long Over on Search Giant
PALM BEACH, FL – Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings
NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.] I wanted to see where the site was ranking today … [Read more...]
Google to Combine Paid Search Ads with Content; Who Needs Organic Anyway?
NEW YORK – Google loves ads, especially when ads are just as relevant and helpful as organic search results. Think about it like this; if you owned Google, imagine a day where your search engine results were just as accurate, relevant and helpful as any of the other organic search results. You could literally have an entire page of results, which were all paid for through your auction system, and users wouldn’t think anything of it. People would just continue to “Google” … [Read more...]
Websites and Domain Names to Become Insignificant within 20 Years or Less
LONG ISLAND, NY – Ten or twenty years ago, if you wanted to find information a search engine such as Yahoo would allow you to simply type-in what you were looking for, and countless websites would appear with information related to your search. Sometimes, ugly websites would appear that had keyword-stuffed their pages with the search string, but often you would be able to find what you were looking for within a few clicks around; and your answer was always on a website or web … [Read more...]
Knowledge Graph Misses Company Philosophy: Fast Better Than Slow
Google's new "Knowledge Graph" has been one of the most discussed topics out of many new releases from Google as of recent . It may also be the reason, or at least, a contributing factor, to Bing entering into a closer relationship with Encyclopedia Britannica. Ever since Google announced Knowledge Graph, the new feature has been present on countless search pages and is often based around information taken from Wikipedia. Wikipedia appears on the front of Google pages quite … [Read more...]
“Jelly Bean” and “Google Now” To Make Ordinary Search Less Interesting
Google I/O saw a number of new features go down in the book. Several of these were directly related to search. Jellybean is the latest version of Android (available next month), and the operating system comes with improved Knowledge Graph visualization technology. Out of all the features, however, the search features of Google Now might very well be the most significant change to user navigation. Google Now is designed to serve users information that they require based … [Read more...]
Google’s Semantic Web: Knowledge Graph Means Things, Not Strings
Google, which commands the elephant's share of search-engine visitors, has ponderously stamped the ground again by introducing a new feature intended to quickly illuminate popular topics. Company officials say their Knowledge Graph addition will help searchers gain a wider picture of many subjects without the need to wade through overly expansive results. Similar functionality has already appeared with little notice at smaller competitors such as DuckDuckGo, but Google's own … [Read more...]