Google local search results are becoming more important every day. As Google expands its local maps listings businesses continue to try determining why some sites out-rank or appear above them, particularity, in the local maps based results on Google’s first page. Recently, David Mihm, a search marketer who specializes in local SEO, released a study performed by 40 local search marketers from around the world (all of whom are listed on the survey results page). The study … [Read more...]
Authorship: Hooking Up Your Site with Your Google+ Page and YOU
I’m jumping right on the bandwagon with all of this Google+ stuff and advising others to use it without much hesitation because I’m pretty certain I know where it’s all going; I posted about it last year in fact. Google will use the power of its intermingling services to compete and possibly beat Facebook.com and other fast rowing social networks by rewarding sites which participate - with better rankings on Google. That’s the game at play, and a winning strategy for the … [Read more...]
What’s Google Doing Now? The “New” Google Algorithm
The last couple of years have paved the way for many changes in the field and study of search engine optimization and online marketing. Social media awareness grew significantly in 2011 with many reports being released as to how companies may address new social challenges in the upcoming year. Domain names also took some heat in late December of 2010 as Google publically released information on the fact that they would reduce the benefit to ranking sites in their search … [Read more...]
Google’s +1 Feature Poised To Take Over Internet
Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]