NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]
The Google Conspiracy Theory: More Updates = More Revenue?
Back in June, the distinguished engineer Matt Cutts came out swinging to debunk the fact that many webmasters, particularly those considered to be in the SEO (Search Engine Optimization) space, suggest that Google loves flux in its search results because it increases pay-per-click revenues for Google. Cutts actually labeled this rumor a “Conspiracy Theory” noting that Google lost revenue when it first released Google Panda in February 2011. So how would Google loose … [Read more...]
Two Different Google Penguin “Death Messages” from Webmaster Tools
Who knew a Penguin could be so deadly? Losing your traffic and search positioning on Google is bad, real bad. Showing up on Bing or Yahoo near the top of search is just sort of cool, but it doesn't really make much difference to your business. Sure it might make you feel all warm and fuzzy inside seeing you up at the top there, but even competitive terms, year over year, don’t seem to yield much traffic. Google, on the other hand, makes or breaks your business, … [Read more...]
Google Webmaster Tools Now Offers Email Alerts for Crawl Errors
Google Webmaster Tools has been fairly popular for some time but it’s popularity is beginning to grow even more quickly. Much of this new found fame is due to the messages being received by a wide range of webmasters (over 700,000 recently), primarily from, or what seems to be from, the changes rolled out in Google’s Penguin update. Equally significant is the significant buzz and publicity surrounding the fact that receiving these messages is generally bad news for your site … [Read more...]
Google Unleashes Limitless Liability for Websites with Penguin Update
Never before has there been a negative factor when it comes to hypertext links, until now. On or around April 28th 2012, Google released its latest algorithm update dubbed “Penguin”. This update was specifically targeting web sites which have characteristics indicating they have used tactics to build what Google refers to as “artificial” or “unnatural links” pointing to them. Web sites which are deemed to be using methods of generating what Google feels are “unnatural” or … [Read more...]
Google Penguin: After Carefully Measured “Blowback” Penguin Released
In the beginning of last month (April) Google announced the release of a large scale update to its search algorithm which took place in late February. This particular update, which is referred to in the webmaster community as “Panda 3.3”, has been considered an extension of previous updates which have taken place over the last year ("Panda" through "Panda 3.3") but are unlike those which are related to content, identifying the originators of content, and brands - what Google … [Read more...]