WEST PALM BEACH, FL - Usually Google is a leader in all things advertising, however, a recent update to policy by GOOG (NASDAQ) will have it following Facebook (FB) where the ad giant will implement new targeting restrictions which could lead to 'societal biases' which have been in place by Facebook for some time now. In a message to advertisers, Google laid out the changes in an email notification letting advertisers know that the changes will be implemented effective … [Read more...]
Murder.net Gets A New Cover for “Explicit Content, Reader Reviews,” #Creepy
PALM BEACH, FL – Back in January of this year, I released “Murder.net - Countdown to The Next Nightmare: The First Fiction Horror Story Based Entirely On An Internet Domain Name.” What started out as just a way to make a cool domain name, well - a little cooler, is being improved upon for retail sale as I finally get around to the grueling marketing process which includes production in multiple formats (Print), (Kindle) (Audio-book) and sending copies out to review … [Read more...]
Domainer? Here’s One “Hyphenated” Domain Success Story You Will Enjoy
PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]
The AdSense ‘Rule’ I’ll Never Understand; ‘Formatting Content That Mimics Ads’
PALM BEACH, FL – I used to think I was pretty good at figuring things out, but one rule of the road when it comes to the Google AdSense program has got me stumped, and to this day I still can't seem to figure it out. I’ve about given up on it as I don’t think I will ever truly understand it. While it seems incredibly simple, I still seem to be confused. Maybe it's just that it is OK when Google does it; but if you try, you''ll get a policy violation notification … [Read more...]
How Google Grows Advertising Rev 20% a Year, While Global Economy Grows at 4%
PALM BEACH, FL - If you are in the Internet business, you're going to want to stop and read this one. It will educate you. It might explain a couple of things you have thought about when it comes to Google. It might even make you a little mad. But it is always best to know what is happening in your industry. Or you could stay in your little bubble where they say, ignorance is bliss. Google has the ability to provide the illusion of diversity while using sort of eye candy … [Read more...]
One Less Way to Monetize Your Domains As Chitika Network Plans Shut Down April 30th
WEST PALM BEACH – A popular alternative to Google Adsense has announced it will be shutting its virtual doors on April 30th 2019. Chitika, an online advertising network that grew quickly in popularity after hitting the market in 2004 is shutting down. On Wednesday, April 17, the company sent all publishers an email announcing the pending shut-down: After 15+ years in business and millions of publisher relationships, Chitika is hereby shutting down and closing its business. … [Read more...]
Google “Adds” Additional Layer of Domain Validation Before Monetizing Websites
WEST PALM BEACH – Google AdSense, once the greatest and easiest way to immediately monetize your domain or website, has added an additional layer of validation to the game, by requiring your domain name be approved before allowing you to run ads on them. One of the greatest things about Google AdSense, was, that in the past you could slap your ad code scripts on any web page, and relevant - targeted ads would immediately appear, assigning each click on an ad, to a … [Read more...]
Solution for Domainers Who Develop, Have Traffic, Experiencing Revenue Declines
NEW YORK, NY - Anyone who develops website properties can tell you that the best website business you can possibly have is one that isn’t completely dependent on search engines and has a true following. However, there are two factors at play here; one, being, if your site is only receiving traffic from search engines, Google in particular can put a very real-hurtin’ on you in a minute; the other, point two, is that if your site doesn’t have direct advertiser relationships … [Read more...]
If I Had Just Started With Domain Names Today, I Don’t Think I Would Make It
NEW YORK, NY – When I started in this industry it was the year 2000. The Internet looked very different than it does today, and people were just starting to get acquainted with Google. Search engine optimization was a lot easier to do with most people not having even heard of the term “SEO”. Back then, as a website owner, you were able to take advantage of certain techniques which could easily put you ahead of the majority. Compared to today, there was little competition … [Read more...]
Top 25 Highest Paying Ad Verticals in 2017 According to WordStream & Adwords
NEW YORK, NY – If you're displaying ads on your websites using Google’s AdSense program you’re likely making money based on people – not content. This means that the ads displayed on your sites’ depends mostly on your users’ interests and not necessarily your websites’ content. This is because, unlike years past, Google displays ads based on user interest, recently visited websites and re-marketing technology. The industry has changed greatly over the last few years and … [Read more...]
Google Will Pay $22M in Class Action Involving Ads on Parked Domains
NEW YORK, NY – I received an email this morning alerting me that I may be a member of class action suit where Google Inc. will pay $22,500,000.00 in a class action settlement sometime after July 27th of this year. The case is named in the email notification as “In Re Google AdWords Litigation, No. 5:08-cv-03369-EJD” The suit alleged Google failed to disclose to millions of advertisers participating in Google’s AdWords program that it placed ads on sites without developed … [Read more...]
Basically: How to Make a Good Website from a Domain Name; Layman’s Terms
NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]
Throwback: Is Domain Parking Really Dead? If So, What Killed It? (Reprint: It’s That Good)
NEW YORK - A lot has changed with Domain Parking Revenue as well as Google Ad Earnings over the last, say, decade. There has been such great change that it's sometimes difficult to articulate - in a nutshell, why things have changed so drastically and in how many different ways this change has come about. I don't think anyone would argue that these changes have and continue to fundamentally reshape the entire industry. Last evening, I came across an article by writer and … [Read more...]