NEW YORK, NY – I received an email this morning alerting me that I may be a member of class action suit where Google Inc. will pay $22,500,000.00 in a class action settlement sometime after July 27th of this year. The case is named in the email notification as “In Re Google AdWords Litigation, No. 5:08-cv-03369-EJD” The suit alleged Google failed to disclose to millions of advertisers participating in Google’s AdWords program that it placed ads on sites without developed … [Read more...]
Basically: How to Make a Good Website from a Domain Name; Layman’s Terms
NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]
New gTLD Success Will Be Measured Only by Use; Not Sales, Not Registrations
NEW YORK, NY - This week a new gTLD sale made the news, not because of its great keyword, but due to its high price and its ending extension. The domain name casino.online recently sold for over $200,000.00 at SEDO. This might seem like a domainers dream-sale turning a lucky registrant into an instant success, but it was far from a general availability registration; it was actually a domain name reserved by the registry. So basically, it was, for the most part, a planned … [Read more...]
The Disappearing Act of the Web’s Best Web Directories; Where Are They Going?
NEW YORK, NY – Last week, news began to circulate the search optimization-spear that DMOZ.org, one of the oldest and most trusted web directories ever online, was discontinued forever (as of Mar 17, 2017). DMOZ was considered such an incredible resource, that Google itself mirrored it at directory.google.com, as did thousands of other sites across the net. However, Google discontinued the mirror on July 20, 2011, less than a year prior to announcing its “Google Penguin” … [Read more...]
Just 2% of Top 100 Highest Priced .xyz Domains In Use for Bonafide Services
NEW YORK, NY - According to nTLDStats.com, a data provider offering statistics for new gTLDs, the .xyz domain has the highest number of registrations out of all new gtld domains available. Looking at the highest value sold .xyz domains in all reported aftermarket sales, 98% of them are not developed or show any signs by their owners for development in the future. Out of the 100 domains checked, just two (2) of them are developed with one (1), spring.xyz, looking like it … [Read more...]
Who Needs Domains and Websites Anyway? Google Say’s “You’re A Loser”
NEW YORK, NY - It started way-back years ago when business directory owners noticed that Google looked like it may be starting to get into the local directory game. These cool little listings with pointers on helpful maps started to show up on Google with phone numbers, addresses and links to websites. After a while webmasters started to say “Hey, this is diverting traffic away from my business directory… what’s going on here?” Further down the road, Google began to use not … [Read more...]
New Google Search Tactic, Search “Box” Optimization, Making The Rounds
Someone introduced me to a new Internet marketing process yesterday which sounded too good to be true; sort of like Search Engine Optimization, nowadays; not realistic unless your budget is very strong. While looking into it some, I found out that it does make sense and people are in-fact using this process called SBO (Search Box Optimization) and it probably works, but it is considered a "Black-hat" tactic intended to "trick" Google into thinking a particular search term is … [Read more...]
Expense Report: Domainers to See Increase in Costs via Secure Browser Requirements
Over the last year, buzz on SSL use in general has been skyrocketing due to increased hacking and search engine requirements. Now, web browsers will instill even more urgency for webmasters and site owners to get-their-act-together and prepare to tackle the challenge of converting non-secure sites, to secure. In a business field already difficult to prosper, the last thing you need is another monkey-wrench thrown into the mix. For many domain owners, including myself, it … [Read more...]
11 Tools to Market, Maintain, and Improve Your Website; Measure Your Competition
Below are ten great online tools which will help you be successful online. They are invaluable tools for both marketing and research and can help save you lots of time as well help you make critical decisions with much more insight then without them. Although there are probably thousands of tools online, these are the ones I like to use most and can help you gain a competitive advantage over your competition. A List of 10 Great (and mostly free) Tools to improve your … [Read more...]
Google’s Eric Schmidt and the Government; It’s Like Public Relations, Just Different
NEW YORK, NY - A number of years ago Google's then Chief Executive Officer, Eric Schmidt, began visiting the White House, often. I believe the talks were originally about cyber-security and it was around the time where the failed Obamacare website was falling apart. Also, around the same time there were lots of issues with Google being sued and investigated, issues such as the PRISM spying leaks and all sorts of anti-competitive and privacy lawsuits being launched against … [Read more...]
More Than Great Start to Getting Handle on Google’s RankBrain Algorithm
The new Whiteboard Friday from Moz went over RankBrain, Google's new ‘algorithm’ to adjust, its ‘algorithm’. The concept discussed RankBrain being more designed to evaluate the actual query, while the normal algorithm we’re all used to is designed to evaluate the pages which are returned as results. This is why you can't just optimize your pages for keywords and key phrases like the good ole’ days; you need to first determine how "user intent" could effect a query, change … [Read more...]
Most Profitable Keywords for Google AdSense Publishers; Quick Summary on Words, Topics and Interests
The Most Profitable Keywords for Google AdSense Publishers are based on what Google charges its pay-per-click advertisers based on the competition for ads within its Google AdWords program. Here is a quick summary of how the system works. Advertisers who participate in the AdWords Display Network bid money (paid by credit card) to run "Ads" on "Words" and topics for which they would like their advertisements to display around website content when and if that content … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]
115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive
Today's marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn't give you some fresh ideas on what to work on next, I don't know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you're missing is certainly something you need to stay focused … [Read more...]
The 20 Most Popular Domain Names; Measured by Google Search Results
The 20 top level domains with the most page results in Google: .com Commercial 4,860,000,000 .org Noncommercial 1,950,000,000 .edu US accredited postsecondary institutions 1,550,000,000 .gov United States Government 1,060,000,000 .uk United Kingdom 473,000,000 .net Network … [Read more...]