PALM BEACH, FL - “Domain squatting” – AKA cybersquatting – and “brand hijacking” are two internet-based threats that present unique dangers to both businesses and end users, opening up some to cybersecurity threats and brand/trademark damage including potential phishing and malware attacks. Domain squatting is registering or using a domain name to profit from a trademark belonging to a well-known brand, typically by registering a misspelled version of their URL to … [Read more...]
More Than Great Start to Getting Handle on Google’s RankBrain Algorithm
The new Whiteboard Friday from Moz went over RankBrain, Google's new ‘algorithm’ to adjust, its ‘algorithm’. The concept discussed RankBrain being more designed to evaluate the actual query, while the normal algorithm we’re all used to is designed to evaluate the pages which are returned as results. This is why you can't just optimize your pages for keywords and key phrases like the good ole’ days; you need to first determine how "user intent" could effect a query, change … [Read more...]