WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
Data Leak Impacts Snowflake Customers, Including Advanced Auto Parts, LendingTree
BOZEMAN, MT - In a significant data breach, several major companies have been impacted due to vulnerabilities in their Snowflake cloud storage accounts. The breach, which came to light in early June 2024, has affected companies like Advanced Auto Parts and LendingTree, among others. Details of the Breach: The breach involved unauthorized access to Snowflake's cloud storage, leading to the theft of vast amounts of data. The hacker, known by the alias "Sp1d3r," has … [Read more...]
Omni Hotels & Resorts Suffers Breach, Potentially Impacting Millions
DALLAS, TX - Last month, Omni Hotels & Resorts, a prominent hotel chain, experienced a cybersecurity breach that resulted in the theft of customer information. In an update on their website, Omni confirmed that the stolen data includes customer names, email addresses, postal addresses, and guest loyalty program information. However, financial information and Social Security numbers were not compromised. The breach was detected on March 29, prompting Omni to shut down … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Recently Discovered October 2023 Xfinity Hack Affects Nearly 36 Million Customers
PHILADELPHIA, PA - Leading internet service provider, Xfinity, recently released information regarding a major data breach that is expected to have affected millions of customers. The offenders exploited a vulnerability left by a patch, causing unauthorized access to software provider Citrix, a system used by Xfinity. It is important for Xfinity users to amend their usernames and passwords in response to this breach, even if their data has not been directly exposed. While … [Read more...]
New Service to Assist with WHOIS Lookups Launched by ICANN for Authorized Users
LOS ANGELES, CA - The Internet Corporation for Assigned Names and Numbers (ICANN) – the nonprofit organization that oversees the domain industry – has launched a new centralized online service to assist researchers, law enforcement, and others to request personal data from all public domain registration records. This new service comes after ICANN had instructed all registrars in May 2018 to redact personal data – such as a customer’s name, address, phone number … [Read more...]
This AMEX Email Phishing Scam Wants You Homeless & Poor, With A Zero FICO Score
PALM BEACH, FL - Nothing could better destroy your holiday spirit than a compromise of your most secure personal information in the form of a phishing expedition. Here is one of the latest email scams circulating what is probably hundreds of thousands of inboxes, just in time for Christmas. Here is how it all plays out: You receive an email which appears to be from American Express, but it isn't, it's from some scrupulous hacker hiding somewhere behind a computer who is … [Read more...]
Is Paypal’s Algorithmic “FGA” (Flexible Guest Account) Checkout Killing Your Web Sales?
PALM BEACH, FL – I’ve been using Paypal for about 15 years now and while it’s a great and extremely simple way to except payments online, I dislike it as a single point of payment. While Paypal is very smooth and provides an easy and quick set up, many consumers avoid using Paypal from either: A) negative past experience or B) simply not sure if they can use it (confusion on whether or not users are required to have a Paypal account to use it). Imagine how many sales … [Read more...]
What Is Web Site Hosting and Why Do I Need It? Seems Like A Monthly Rip Off
NEW YORK – Once in a while I come across a person, customer or prospect that doesn’t understand what website hosting is and why they might have to pay for it. They seem to feel that hosting is some unknown, unexplained add-on which seems confusing at best or a rip-off at worst. The particular people seem to think a website just 'exists' out there on the Inter-webs or are somehow part of the World Wide Web; they have trouble understanding what website hosting is and why … [Read more...]
Orbitz, AmexTravel; Victims of Latest Data Breach Effecting 880,000 Customers
NEW YORK - If you travel and like to use third party travel sites to find discounts you may be one of the latest co-victims of a data breach by hackers which compromised near a million customers who use online booking services. According to Norton Internet Security, Orbitz, which has been owned by Expedia since 2015, released information regarding two separate data breaches tied to an older web site platform that effected partner bookings including AmexTravel.com; the … [Read more...]
Category Killer Domain Shoes.com Acquired in $9M Transaction by Wal-Mart Stores, Inc.
NEW YORK, NY - According to domain name industry news publication DNJournal.com, Wal-Mart Stores, Inc., owned subsidiary ShoeBuy, has acquired the Internet domain name Shoes.com in a $9,000,000.00 transaction which included the domain name from a bankruptcy of now defunct operator “Shoes.com Technologies”. A spokesperson for ShoeBuy told Footwear News that the move was part of the company’s larger digital goals. We plan to maximize Shoes.com as the gold standard of category … [Read more...]