In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
GEO Domain Names, Newspaper & Media Companies, Sales Prices, and Usage
PALM BEACH, FL - The purchase of big city, state and/or regional domain names have always been a strategic move for media companies to control their presence and brand in a particular market. For example, The Boston Globe acquired the domain name “Boston.com” in 1995, The Philadelphia Inquirer acquired the domain name “Philly.com” in 2004, and the McClatchy newspaper chain acquired the domain name "Miami.com" in 2005. Additionally, the Tallahassee Democrat, the only … [Read more...]
Web Address Sells for $30 Million in Cash; Represents ‘Extraordinary’ Investment
PALM BEACH – A company which many ordinary people (non-industry) have probably never heard of called “MicroStrategy Incorporated” has announced it has sold an Internet web address, Voice.com for $30,000,000.00 in cash. As you can see, that’s a lot of zero’s in that number and represents what many who invest and trade in Internet domain names likely find so exhilarating about it. For those who are not that savvy when it comes to Internet domain names, this a “website … [Read more...]
Yellow Pages Goes Green ® (Yellow Pages Directory Inc.) Makes Additional Top 100 List
NEW YORK, NY - A project I have put considerable work and time into over the years has made yet another Top 100 list thanks to https://www.vendasta.com. Vendasta offers a platform for companies that sell to local businesses. Calling themselves, an agency-in-a-box solution, it includes a sales CRM, needs-analysis tools, marketing automation, app services, and white-label fulfillment. The listing, which is very detailed and fairly accurate despite it uses only publicly … [Read more...]