FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]
Squarespace Sees Sharp Dropoff of Google Domains Customers After Acquisition
NEW YORK CITY - After acquiring Google Domains late last year after the internet giant decided to close down the service, Squarespace has seen a sharp drop-off of customers from the business in the subsequent months since the sale was completed, reports say. Back in July of 2023, Google abruptly announced that it would be ending its Google Domains service after nearly 10 years and would be selling the business and all of its assets to Squarespace, a New York-based website … [Read more...]
FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes
PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
‘Toys R Us’ Should Shut Retail Operation, Rebrand as “Toys.com” Before Too Late
NEW YORK, NY – Year after year Toy giant and massive retailer “Toys R Us” finds itself in a difficult situation fast becoming worse. According to Bloomberg, the company is about to file Bankruptcy and it could come as soon as today. Toys R Us has been trying to keep up with online retailers such as Amazon and discount stores such as Wal-Mart whom have already out-maneuvered them by far building large bustling online operations, something Toys R Us has been struggling to … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]