WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
Why Do My Search Results Look Different? “Determining Relevance Based On Users”
PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]
U.S. GDPR: The California Consumer Privacy Act (CCPA) Goes Into Effect January 2020
PALM BEACH, FL - The US's answer to European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), enacted in 2018, will create new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. It also requires California's Attorney General to solicit broad public participation and adopt regulations to further the CCPA's purposes. The proposed regulations will establish … [Read more...]