SEATTLE, WA - Online shopping retail giant Amazon this week seized multiple internet domains that have been utilized by Russian hackers to launch phishing attacks that targeted users of Microsoft’s Windows operating system. Chief Information Security Officer at Amazon, CJ Moses, announced in a blog post that Midnight Blizzard, otherwise known as APT29 – a threat actor directly sponsored by the Russian government – had been targeting government agencies, empires, … [Read more...]
Brooklyn, NY Based Domainer Sells “HarrisWalz.com” Domain for $15,000
BROOKLYN, NY - With the news that current Vice President Kamala Harris has chosen Minnesota Governor Tim Walz as her running mate for the 2024 election, you might decide to pull up a web browser and head on over to “HarrisWalz.com” to find out a little more about this duo and their platform. However, if you do, you’ll simply be greeted with a green background with the word “Walz” spelled out in black, low-resolution letters. No campaign material, no policies, no biographies, … [Read more...]
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Thousands of Domain Names Owned by Legitimate Brands Hijacked to Send Spam
TEL AVIV - As part of a sophisticated scheme involving spam proliferation and click monetization, over 8,000 domains and 13,000 sub-domains once owned by major, legitimate brands and institutions have been hijacked to allow millions of spam emails to bypass standard security blocks for nefarious gain. This coordinated malicious activity – dubbed “SubdoMailing” – has been going on since at least September 2022, according to Guardio Labs, the Israeli security … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Trump Campaign Cyber-Squats on Biden by Snapping Up Domain Name, Social Pages
PALM BEACH, FL – Presidential hopeful Joe Biden created a new outreach ad-campaign targeting specifically Latino voters called “Todos con Biden” (Everyone with Biden) and it appears his campaign team is just about as smart as he is; they forgot it should include an Internet presence. This opened the opportunity for the Trump Campaign, which they immediately did, to register not just the domain name, but to scoop-up corresponding social media pages with it. Cybersquatting, … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]