In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
Schilling Comes Clean on Domain Hike; “Understands Price Increases Unpopular”
The world is in an uproar at the moment – the domain world that is. New gTLD domain names, those under the Uniregistry umbrella (which is a lot of them), will experience “significant” price hikes in the coming years, some of which could be up to 300% higher than originally released at. The domain community is not happy. There are many good reasons why people are in an uproar; for one, you have domain investors who may have purchased large numbers of these domains; second, … [Read more...]