SANTA CLARA, CA - Hackers have been around since the debut of the Internet, and over the years they’ve learned a number of underhanded tricks to use on unsuspecting victims; one of the most prolific is registering new domains to use to disseminate malware and conduct fishing attacks – while posing as innocent and trustworthy websites – in order to get the unwary to share sensitive information or download malicious software. That being said, according to cybersecurity … [Read more...]
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
AT&T Discloses Major Data Breach Affecting Approximately 70+ Million Accounts
DALLAS, TX - AT&T recently revealed a cybersecurity incident that exposed call and text message records for a significant portion of its customer base. The breach impacted nearly all of AT&T's cellular customers, along with customers of mobile virtual network operators (MVNOs) that utilize AT&T's network. Even some landline customers who interacted with AT&T cellular users during the timeframe are included. While the compromised data doesn't contain the … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Google Say’s Don’t Buy Domains for Past Rankings; Knows When They Change Hands
NEW YORK, NY – In an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold. This adds a new layer of … [Read more...]