PALM BEACH, FL – While I periodically entertain alternatives and still hold and use a few, I remain a big believer in the “.com” domain name extension over any other available alternative in nearly any scenario. There are only a few cases where an alternative makes sense and looks good, but remains vulnerable. I have always based this very simple and what should be obvious logic to what has taken place for general marketing in the past with the “1-800” business which … [Read more...]
Alternative “.Store” Domain Finds New Friend In Judge Jeanine Pirro, Popular News Show
WEST PLAM BEACH, FL – The owners of the .shop domain name should be quite pleased that well known Television Host and Author Jeanine Pirro, known widely as “Judge Jeanine,” has decided to place her new website store on a .shop domain name. Pirro, a former New York State judge, prosecutor, and politician, hosts a popular news show on Fox News Channel – “Justice with Judge Jeanine.” While announcing her new book titled “Don’t Lie to Me” – Jeanine told viewers they can … [Read more...]
Alternative “.News” Domain Name Gets Big Plug With Exclusive Trump Interview
PALM BEACH, FL – “Full Measure,” a news show that I had actually never heard of is sure to get a big spotlight on “.news” domain names as there was recently an interview with the President of the United States at the White House which took place last weekend. The interview was conducted by writer, journalist, and television correspondent Sharyl Attkisson, a five-time Emmy Award winning investigative correspondent, formally of CBS News. She also wrote a book titled … [Read more...]
LGBT Domain Registration Service, PrideLife LLC, Announces Relationship With Afilias
PALM BEACH, FL - A new domain name registration service is hoping its partnership with Afilias and its "LGBT" theme will help spotlight its business, which caters to the LGBT community and offers domain name registrations such as the new ".lgbt" domain name. The service, PrideLife LLC (getpridelife.lgbt), also suggests other alternative Afilias sponsored gTLDs such as ".red", ".pink", ".black" and others. The .lgbt TLD was delegated by ICANN in 2014 and shows just under … [Read more...]
Biggest Threat to .COM Dominance Is Google’s Involvement in New gTLDs
NEW YORK – According to industry news website, DomainNameWire.com, Google’s launch of “.dev” domain names is off to a prosperous start with the zone file representing over 64,000 registrations just one day after it entered general availability. That’s amazing even for a bearish believer of nGTLDs. I guess it is only a matter of time until more and more people begin accepting the fact that all of the good .com domain names are long gone, and there are these new sort of odd … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
Will People Use Alternative Domain Names Like They Do Toll Free Phone Numbers?
NEW YORK - Much like .com domain names, 1-800 toll free phone numbers with meaning in their letters such as 1-800-FLOWERS, are hard to come by these days – or even impossible to obtain, based on limited supply. Although it is indeed possible to get a 1-800 phone number today, if you’re looking for a vanity number, such as one with clear meaning in its letters, you’re much more likely to get it using an alternative such as 888. This is very much what we are seeing today … [Read more...]