PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]
Google Ads to Require Verification, But Implementation Will Take Years They Say
PALM BEACH, FL – According to the horse’s mouth, the Google Ads advertising program, responsible for about 40% of the total advertising seen online, will be rolling out a new feature which will allow users to see exactly who is behind an advertisement, while requiring businesses to verify their legal status in their state through documentation such as articles of incorporation, in order to purchase ads throughout the platforms reach. The move, in my opinion, is late in the … [Read more...]
New “Mind Your Own Business Act” Allows for Fines, Jail Time for Privacy Violations
WASHINGTON - Senator Ron Wyden, an Oregon Democrat, has introducedlegislation, called the Mind Your Own Business Act, that would make it more difficult for online platforms to collect and use customer data. The bill is in some ways similar to the European Union’s General Data Protection Regulation (GDPR). Among other things, the bill would: Give the Federal Trade Commission the authority to establish minimum privacy and cyber-security standards. Allow the FTC to issue … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
CBS News Offers Readers ‘Bad Advice’ in 6 Best Practices for Choosing a Domain
NEW YORK, NY – Usually when you read an article in Google News, you expect it to give you some good advice, especially when it is a reputable news website. That’s not what happened today when Google News led me to question whether or not I was even on a real news website. Rather than focusing so much on cleaning up Facebook and Twitter, maybe Google should check their own inclusion practices. The article is on CBS News Detroit and it is called “6 Best Practices for Choosing … [Read more...]
Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management
NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]
How to Become a ‘Rockstar Domainer’ by Developing Your Own Domain Assets
NEW YORK – Unless you have been living in a cave for the last few years, you’ve caught wind that parking your domain names is potentially the worst thing you can do to monetize them. Today, you need to DEVELOP your domain names into real web services to earn realistic profits from them, but development is not always easy, especially if you do not know how to do any of it yourself, as it can be VERY EXPENSIVE. Development involves an ‘idea’, planning, design, development, … [Read more...]
New gTLDs: Revolution of New Dots Is Here; There Will Be Winners, There Will Be Losers
NEW YORK, NY - One of the most problematic things about the new gTLD space is that all of the applicants are trying to accomplish the same exact thing, either ahead or before the other; to create a single authoritative place for their industry or brand. They all want 'their' dot, to be “the” dot. However, what they all seem to be aligned in parallel with, is the concern of, risk for, or fear that users will fail to adopt to the change, and that all the good .coms are already … [Read more...]
Google Will Pay $22M in Class Action Involving Ads on Parked Domains
NEW YORK, NY – I received an email this morning alerting me that I may be a member of class action suit where Google Inc. will pay $22,500,000.00 in a class action settlement sometime after July 27th of this year. The case is named in the email notification as “In Re Google AdWords Litigation, No. 5:08-cv-03369-EJD” The suit alleged Google failed to disclose to millions of advertisers participating in Google’s AdWords program that it placed ads on sites without developed … [Read more...]