SANTA CLARA, CA - Hackers have been around since the debut of the Internet, and over the years they’ve learned a number of underhanded tricks to use on unsuspecting victims; one of the most prolific is registering new domains to use to disseminate malware and conduct fishing attacks – while posing as innocent and trustworthy websites – in order to get the unwary to share sensitive information or download malicious software. That being said, according to cybersecurity … [Read more...]
Google to Phase Out Call & Chat Reporting on Google My Business Profiles
WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]
Data Leak Impacts Snowflake Customers, Including Advanced Auto Parts, LendingTree
BOZEMAN, MT - In a significant data breach, several major companies have been impacted due to vulnerabilities in their Snowflake cloud storage accounts. The breach, which came to light in early June 2024, has affected companies like Advanced Auto Parts and LendingTree, among others. Details of the Breach: The breach involved unauthorized access to Snowflake's cloud storage, leading to the theft of vast amounts of data. The hacker, known by the alias "Sp1d3r," has … [Read more...]
How Google’s Artificial Intelligence (AI) Sees Keywords In Your Photos and Videos
PALM BEACH, FL - Imagine if your images could speak to Google, revealing their hidden keywords and boosting your search engine rankings. Well, it's not just a fantasy anymore. Google's advanced artificial intelligence (AI) has the ability to see and interpret the content of your images, opening up new SEO opportunities. While it's common knowledge that having keywords in the text sections of your website is important, many overlook the power of incorporating relevant … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
How to Create Great Titles for Your Content; Get More Clicks, Shares, Web Traffic
It is pretty well excepted among marketers that the title of your article can be more important than the actual body of content. Reason being, if no-one is interested enough to click on the title of your article, no-ones reading it anyway. Makes sense right? I stumbled onto a great article which visualized the "title attributes" in a way I had not seen before, and sometimes when I find great ideas, I write about it here. I find that not only will it help others, but it better … [Read more...]