FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Human Quality Ratings and Guidelines Continue to Become Center of Debate
NEW YORK, NY – It’s nothing short of amazing to see all of the time, money, resources and effort search giant Google engineers are putting towards accessing the trustworthiness of specific web-pages these days. I remember when the entire Google algorithm was simply based on the HTML code which made up a website. However, these days Google uses not only artificial intelligence to rank sites, but they also use 'real people' to give websites something called “QR” ratings … [Read more...]
UK Print Yellow Pages to Cease in 2009; Are US Based Yellow Pages Soon To Follow?
NEW YORK, NY – Yell, publisher of the UK’s Yellow Pages, announced that, due to consumer demand and general lack of need or use, they will cease production of their print phone books as of January 2019 after annually releasing them for over 50 years. The shift in business strategy, Yell officials said, is due to a corresponding shift in consumer use of online phone directory options over print, as well as a growing concern among the general populace over the negative … [Read more...]
Dealer Lead Generation Company, Cars Digital Inc., Marks Official Grand Opening
New addition part of larger trend of growth for ad agency, as it turns focus towards auto dealer marketing services, specially, car dealership lead generation. COMMACK, NY - Cars Digital Inc., a newly formed subsidiary of parent company, Long Island Media Inc., has announced it has officially opened its doors for business in its global headquarters in Commack, New York, this week. Cars Digital Inc. will be the third LIM branded company which operates out of the same … [Read more...]
Cars Digital Inc. Moves into Manhattan with ManhattanUsedCars.com
Digital ad agency announces acquisition and launch of regional shopping portals to cement digital footprint in surrounding Tri State area. NEW YORK - Today, Cars Digital Inc., has announced the acquisition, development and launch of ManhattanUsedCars.com, a localized vehicle shopping portal which will build a foundation for the company in its neighboring communities, Manhattan. The company owns and operates Long Island and NYC related automotive sites such as its … [Read more...]
Yellow Pages Goes Green ® Makes 2018 Business Directory List at Search Engine Bay
NEW YORK, NY – A project I have put considerable work and time into over the years has made yet another top list thanks to https://searchenginebay.com. Search Engine Bay is a blog for Digital Marketers and Entrepreneurs which covers advanced topics related to Digital Marketing such as SEO, SEM, Website Monetization and Blogging. The listing includes Yellow Pages Goes Green ® under “50 Online Local Business Directories” and is online here with its reference pasted below. 50 … [Read more...]
Yellow Pages Goes Green ® Makes Top Yellow Pages List at Small Biz Trends
NEW YORK, NY – A project I have put considerable work and time into over the years has made yet another top list thanks to https://smallbiztrends.com. Small Business Trends offers small business news, tips and advice exploring trends driving small business. The listing includes Yellow Pages Goes Green ® under "Yellow Pages Type Directories" and is online here with its reference pasted below. The article is titled "The Hidden Mystery Behind Business Guides: A Comprehensive … [Read more...]
Yellow Pages Goes Green ® (Yellow Pages Directory Inc.) Makes Additional Top 100 List
NEW YORK, NY - A project I have put considerable work and time into over the years has made yet another Top 100 list thanks to https://www.vendasta.com. Vendasta offers a platform for companies that sell to local businesses. Calling themselves, an agency-in-a-box solution, it includes a sales CRM, needs-analysis tools, marketing automation, app services, and white-label fulfillment. The listing, which is very detailed and fairly accurate despite it uses only publicly … [Read more...]
Long Island Media Inc., with New Subsidiary Cars Digital Inc., Announce Acquisition, Development of ConnecticutUsedCars.com
EDITORS NOTE: THIS IS A REPUBLICATION OF A NEWS RELEASE BY LONG ISLAND MEDIA INC. AND CARS DIGITAL INC. ORIGINALLY PUBLISHED TODAY, 11/10/2017. NEW YORK, NY - Today, Long Island Media Inc., with its new subsidiary Cars Digital Inc., has announced the acquisition, development and launch of ConnecticutUsedCars.com, a localized vehicle shopping portal which will build a foundation for the company in its neighboring state, Connecticut. The company owns and operates Long … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
Mark Your Calendars: Upcoming Domain Name Events in the United States
LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]
Websites and Domain Names to Become Insignificant within 20 Years or Less
LONG ISLAND, NY – Ten or twenty years ago, if you wanted to find information a search engine such as Yahoo would allow you to simply type-in what you were looking for, and countless websites would appear with information related to your search. Sometimes, ugly websites would appear that had keyword-stuffed their pages with the search string, but often you would be able to find what you were looking for within a few clicks around; and your answer was always on a website or web … [Read more...]