Each week (on Thursdays), Google engineers meet to go over anticipated changes and improvements intended to be rolled out onto Google.com. It is interesting to see how much detail goes into each of these decisions. Whether or not a new component will be added to Google search, is decided in these meetings, this one on misspellings and rolling out a change to Suggested Search. Google recently released a list of 50 changes on its blog “Inside Search” which stated: “We’re … [Read more...]
What’s Google Doing Now? The “New” Google Algorithm
The last couple of years have paved the way for many changes in the field and study of search engine optimization and online marketing. Social media awareness grew significantly in 2011 with many reports being released as to how companies may address new social challenges in the upcoming year. Domain names also took some heat in late December of 2010 as Google publically released information on the fact that they would reduce the benefit to ranking sites in their search … [Read more...]
Google’s Move To Encrypt Search Referrals
Everyone on the planet should boycott Google Analytics, but Google knows no one will. Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters for learning about their traffic and Google’s competitors. Google built an exceptional tool for Webmasters who are willing to share all their web sites information with Google in order to use the “free” Analytics system, including users time on site, user locations, referring sites, … [Read more...]
Google’s +1 Feature Poised To Take Over Internet
Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]
Simply Put: Why Google Both Makes and Breaks Online Business
This image (below post) is a visualization of how and why Google.com typically makes and breaks all online businesses. Although this does change a bit from time to time, for the most part, this is generally what you'll see accross the board when looking at web stats for various web sites. Having a great site, a good idea, or a unique service isn't enough to make it with your Internet business. You need visibility on Google to matter, period. Sites that do well on Google … [Read more...]
How Google’s Panda Has Changed The Landscape of Search
A significant part of Panda is about cleaning up the web and finding out what's real and what's not. Users are getting tired of sifting through garbage in the results and search engines are getting tired of serving it. As search itself becomes more and more competitive, users have increased choices, advertisers and eyeballs become more valuable, and it becomes a search engines key focus and responsibility to deliver the best quality results, in every search, with little to no … [Read more...]
Google To Devalue Exact Match Domains: Is Google Going Too Far?
Barry Schwartz recently posted what he called his "Key Takeaways From Google’s Matt Cutts Talk At PubCon" One of these points stated that Matt Cutts specifically mentioned "Google will be looking at why exact domain matches rank so well. For example, if you have a site at www.blue-widgets.com it may rank a bit too well for the keyword phrase [blue widgets]". This is unwise in my opinion - just get better at fighting spam...... I wonder if it's just some webmaster … [Read more...]