The Competitive Edge of a Great Domain

For the most part, it starts with the competitive edge of a great domain…

It all has to start somewhere, and for most online entrepreneurs, it starts with a domain name. Your domain name is the beginning of your brand. From the time you launch an idea into reality, the first thing you’ll want to be sure of is the foundation for which your idea will come to life. If your doing business online, your domain name will serve as your location, your store front, your place on the web where consumers can find whatever it is that your offering them, and if you’re really good at it, you’ll deliver – and keep them coming back for more. Your domain name will represent a lot of things, but most importantly, your domain name will represent your web site. Choose it wisely, it could make all the difference.

The saying “All you need is a dollar and a dream“ was probably first coined for the State lottery games which are offered throughout the United States as well as other countries, but personally I would rather take my chances with a good domain name. You can register a domain name for as little as $1.99 with some registrars. Compared to the odds you’ll get from a paper lotto ticket, I’d rather roll the dice with a domain. For a 6 number draw lottery, your common chances of being a jackpot winner is about 1 in 13,983,816 (note that most lotteries have much worse odds).

I read a quote recently from domain investor Frank Schilling. He said “On the Internet, the domain name is equivalent to Gold. It is the only packaged item online which is globally tax-free, portable, with value that is universal across different cultures – and has withstood the test of time.” This is one of the best definitions of what value a domain name really holds and it has stuck with me since I read it. I completely agree with that statement.

Having a great domain name for your buiness is very important, so choose it wisely. Whatever it is that you’re going to do, make certain to start with a great name, that is easy to remember, and won’t likely be confused with other domains. It’s the difference between a store set back off the road with no signs, and one on the corner of a busy intersection. Who’s going to get more traffic? Below are some links to some of the best places to find deals on domains.

John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®