Today’s marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn’t give you some fresh ideas on what to work on next, I don’t know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you’re missing is certainly something you need to stay focused on, at all times, because that’s how you continue to succeed. One thing I have learned over the coerce of my marketing career is that you should never – ever – expect to stop learning.
Here is a list of great quotes regarding and related to advertising, branding and marketing:
- “Many a small thing has been made large by the right kind of advertising.” — Mark Twain
- “Creativity is intelligence having fun.” -– Albert Einstein
- “If you wait till there is another case study in your industry, you will be too late.” — Seth Godin
- “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” — Jef I. Richards
- “In today’s information age of marketing and Web 2.0, a company’s website is the key to their entire business.” — Marcus Sheridan
- “No matter what, the very first piece of social media real estate I’d start with is a blog” — Chris Brogan
- “Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
- “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” -– Scott Cook
- “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” –- Matt Goulart
- “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” — David Ogilvy
- “Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it” — David Meerman Scott
- “To think creatively, we must be able to look afresh at what we normally take for granted.” –- George Kneller
- “Your culture is you brand” — Tony Hsieh
- “Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.” — John Battelle
- “Creativity about life, in all aspects, I think, is still the secret of great creative people.” –- Leo Burnett
- “If you get bored with social media, it’s because you are trying to get more value than you create.” –- Fast Company
- “The best way to predict the future is to create it.” –- Peter Drucker
- “Your brand is a story unfolding across all customer touch points.” -– Jonah Sachs
- “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton
- “An essential aspect of creativity is not being afraid to fail.” -– Edwin Land
- “Make your marketing so useful people would pay for it” — Jay Baer
- “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman
- “No one wakes up excited to see more advertising; no one goes to sleep thinking about the ads they’ll see tomorrow.” — Jan Koum
- “If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.” — Will Rogers
- “Good content isn’t about good storytelling. It’s about telling a true story well.” — Ann Handley
- “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.” — Leo Burnett
- “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” –- Beth Comstock
- “Good marketers see consumers as complete human beings with all the dimensions real people have.” -– Jonah Sachs
- “For the past 10 years, corporations have been trained that they should use all the different media… But the Internet is becoming the umbrella.” — Larry Weber
- “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” -– Bryan Eisenberg
- “Social media is a contact sport.” — Margaret Molloy
- “Think about what a user is going to type.” — Matt Cutts
- “Video is just one part of a marketing plan. It fits certain messages and people better than others.” — Steve Garfield
- “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.” — Tim O’ Reilly
- “Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe
- “If you’re a good marketing person, you have to be a little crazy.” -– Jim Metcalf
- “Institutions that once had to go through media to deliver information are now themselves media.” — Andrew Nachison
- “Either write something worth reading or do something worth writing about.” — Benjamin Franklin
- “The consumer is not a moron; she is your wife.” –- David Ogilvy
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” –- Joe Chernov
- “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” -– Seth Godin
- “People don’t buy what you do, they buy why you do it.” -– Simon Sinek
- “Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.” — Aaron Wall
- “Today it’s important to be present, be relevant and add value.” -– Nick Besbeas
- “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki
- “Great Execution is the Ultimate Differentiator.” — Margaret Molloy
- “The best marketing doesn’t feel like marketing.” — Tom Fishburne
- “You can’t expect to just write and have visitors come to you – that’s too passive” — Anita Campbell
- “Give them quality. That’s the best kind of advertising.” — Milton Hershey
- “Know thyself. Know the customer. Innovate.” -– Beth Comstock
- “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet” — Joe Pulizzi
- “Social media are tools. Real time is a mindset.” -– David Meerman Scott
- “Instead of using technology to automate processes, think about using technology to enhance human interaction.” -– Tony Zambito
- “If you are an artist, learn science. If you are a scientist, cultivate art.” -– Karin Timpone
- “We’re all learning here; the best listeners will end up the smartest.” — Josh Bernoff
- “The error that we tend to make is that we think that women’s magazines are what editors want and what their readers want – and thus are social indicators – when, in fact, they are what advertisers want. They’re just advertising indicators.” — Gloria Steinem
- “As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.” — Anthony Bourdain
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –- Beth Comstock
- “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” — Brian Halligan
- “I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.” — Tom Hooper
- “Making promises and keeping them is a great way to build a brand.” — Seth Godin
- “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” -– Chris Brogan
- “Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.” -– Seth Godin
- “An advertising agency is 85 percent confusion and 15 percent commission.” — Fred Allen
- “Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.” — David Ogilvy
- “I am all for conversations. But you need to have a message.” — Renee Blodgett
- “One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: ‘It’s all about the customers!’ And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.” — Thomas G. Stemberg
- “Affiliate marketing has made businesses millions and ordinary people millionaires.” — Bo Bennett
- “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” — Leo Burnett
- “I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.” — Karl Lagerfeld
- “I saw a subliminal advertising executive, but only for a second.” — Steven Wright
- “In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment.” — Chris Brogan
- “You could have a zillion Facebook followers. Those people don’t buy records. It’s about a hundred to one…Record companies, they don’t have any money, so they see social media as the free marketing… So… ‘Billy, light yourself on fire and stand upside down, and that’ll market the record.” — Billy Corgan
- “I’m not a marketing person. I don’t ask myself questions. I go by instinct.” — Karl Lagerfeld
- “My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” -– Warren Whitlock
- “Nothing except the mint can make money without advertising.” — Thomas Babington Macaulay
- “I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it’s all easy.” — Jamie Lee Curtis
- “Google did a great job hacking the Web to create search – and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices – even a lifestyle brand.” — Douglas Rushkoff
- “Somebody says, ‘Do a Tom Bodett, a folksy kind of thing,’ and it sounds like something out of ‘Hee Haw,’ very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.” — Tom Bodett
- “Young people are threatened… by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.” — Pope John Paul II
- “As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” — Larry Weber
- “Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” — G-Eazy
- “There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.” — Barack Obama
- “Content should ask people to do something and reward them for it.” –- Lee Odden
- “Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser.” — Roy H. Williams
- “Money coming in says I’ve made the right marketing decisions.” — Adam Osborne
- “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” — Dave Ramsey
- “Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can’t be used for manipulation; it’s why you never see good poetry in advertising.” — David Whyte
- “When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition.” — Neil Strauss
- “The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” — Stuart Chase
- “Today’s smartest advertising style is tomorrow’s corn.” — William Bernbach
- “Marketing is what you do when your product is no good.” — Edwin Land
- “Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.” — Eric Schlosser
- “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” — Ardath Albee
- “Traditional methods of sales prospecting are grossly inefficient.” — Jill Konrath
- “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –- Jay Baer
- “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
- “Content is anything that adds value to the reader’s life.” –- Avinash Kaushik
- “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe.” — Jim Kukral
- “Marketing isn’t magic. There is a science to it.” — Dan Zarrella
- “Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.” — The Cluetrain Manifesto
- “The stories that spread today empower us and give us belief in our own heroic potential.” -– Jonah Sachs
- “You can’t sell anything if you can’t tell anything.” -– Beth Comstock
- “Recognize that giveaway items serve as silent ambassadors, reinforcing your expert identity – choose them carefully.” — Susan Friedmann
- “Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.” — David Rusenko
- “February days are a marketing gimmick; love happens every day.” — Randeep Hooda
- “What makes content engaging is relevancy. You need to connect the ‘contact information’ with the ‘content information’.” — Gail Goodman
- “Speak to your audience in their language about what’s in their heart.” -– Jonathan Lister
- “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –- Maya Angelou
- “In advertising not to be different is virtually suicidal.” — William Bernbach
- “If your content isn’t driving conversation, you’re doing it wrong.” -– Dan Roth
- “Presentations are the most amazing persuasion tool available in organizations today.” — Nancy Duarte
- “Money follows passion – not the other way around.” — David Siteman Garland
- “More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.” — Simon Mainwaring
- “Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.” — Howard Schultz
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®